Sep
24
Sport in India
It has been debated over the years how India cares only about Cricket and all other sports are neglected. There is no money being pumped into other sports and hence India has not done well in Hockey,Athletics etc. etc.
How do you get coporates to pump in money into a game? When you are talking of corporates,you are talking of intelligent investors who are going to put money into something that is going to give them maximum returns - immediate or long-term.What would they look for,to get convinced if it is worthwhile to invest in a sport ?
1.Interest levels of people.
2.Visibility.
3.Realistic chances of success in the sport.
It has been debated over the years how India cares only about Cricket and all other sports are neglected. There is no money being pumped into other sports and hence India has not done well in Hockey,Athletics etc. etc.
How do you get coporates to pump in money into a game? When you are talking of corporates,you are talking of intelligent investors who are going to put money into something that is going to give them maximum returns - immediate or long-term.What would they look for,to get convinced if it is worthwhile to invest in a sport ?
1.Interest levels of people.
2.Visibility.
3.Realistic chances of success in the sport.