An Open Letter to ESPN Star Sports

Sir/Madam,
Please break the bank but do not allow broadcasters like SET Max/Zee Sports/ TEN Sports/ Neo Sports show cricket matches. Not only is the camera-work shoddy, not only is the commentary team puerile, not only is the broadcast of key moments (first/last balls of an over, an altercation between players) interrupted for showing ads but yesterday was probably the biggest advertisement for anyone accusing the IPL and everyone associated with it for being in it only for the money. Yesterday, Dominic Thornely, a batsman from Mumbai Indians got hit in the face by a Zaheer Khan snorter and SET Max immediately switched to showing ads - forgetting that the viewer might care more about the health of the batsman than watching those ads. Would you have expected Sky Sports (the money-making machine) or BBC to start showing ads when Eduardo was hurt? I distinctly remember the ad-breaks in F-1 being delayed because a car had crashed and they were trying to find out if the driver was alright. That happens because the money-mindedness is not so blatant and everyone - the broadcaster/viewers actually care as much about the sport's thrilling moments as the people who create them.
I'm watching IPL because I'm actually enjoying the format - it is a more severe test of skills and the best (read Test?) performers will actually pass the test in flying colours (red,gree,blue...). I'm not watching it to support SRK or Mumbai - hell, I end up watching English County cricket devoid of all international stars simply because there's a good contest on. I want the best broadcast for supposedly the best made-for-TV product that the administrators have come up with!!
ESS - please consider this as part of your CSR initiative but make sure you don't let SET Max win any more bids.

Yours sincerely,
Harish